Words by Phil Gendall
Holidays can have a huge impact on the planet and local communities. We’re all hearing more about ‘over-tourism’ and most want to be part of the solution, not the problem. As a B Corp-certified company, we at Forever Cornwall are deeply committed to transforming that impact for the better. We’re a small, independent holiday letting agency and care passionately about our environment and local communities, and also understand that we are all facing a larger challenge; combating climate change.
Of course, by holidaying in the UK, you are already taking the biggest step to de-carbonise your travels. And the accommodation you choose also makes a big difference. We work closely with property owners on sustainable initiatives like choosing eco-friendly options in their homes, such as switching to green electricity, offering EV charging, and working towards carbon net zero. We avoid taking on new properties that really should be homes for local people, instead preferencing those that are purpose-built or converted for holiday use or which are already established holiday lets.
Through our Social and Environmental Fund, we are committed to donating a minimum of 20% of our profit each year to amazing local and global charities and non-profits. Around half goes on helping local children and young families to achieve a better start in life, and the other half is committed to fighting climate change and restoring habitats by planting thousands of trees each year – over 60,000 so far! We’re passionate about supporting local producers and using local produce in our welcome packs, as well as promoting Cornish independent businesses through our ultra-local guides.
Being a B Corp means that we hold ourselves accountable not just to profit but to people and the planet. This certification is not a badge of honour; it’s a call to action. As we grow, we are actively seeking more like-minded property owners. By inspiring better holidays together, we’re not just offering holidays – we’re crafting experiences that respect Cornwall’s natural beauty and heritage while fostering a sustainable future, ensuring our guests embrace the local culture and tread lightly whilst leaving Cornwall a better place than when they found it.
Phil Gendall is the Managing Director and co-founder of Forever Cornwall.